The goal of the SVA Undergraduate catalog is to present the capabilities and work of the students at SVA, and highlight everything that is unique about the school, in a way that, we believe, no other school can do. The book aims to prove, undeniably, through factual and visual evidence, that the school is an extraordinary place to study. The catalog has been well received by the SVA community and has been regarded as setting a new standard for publications of its kind.
I was the lead designer for this project. It was art directed by Michael J. Walsh, co-designed by Patrick Tobin & Suck-Zoo Han.